Brasswood Estate - 3111 St Helena Highway, St Helena, CA 94574
|8:00am - 1:30pm|
Napa Valley is a special place. Our vineyards produce the highest quality grapes in the world and are the cornerstone of the Napa Valley brand as a whole. The health of our vineyard businesses depends on the health of the Napa Valley wine industry, so it becomes critical as vineyard owners, managers, viticulturists and growers, that we are a part of the efforts to elevate the brand that is Napa Valley. Ahead of the Curve 2017 will attempt to look ahead and examine the vineyard’s role in promoting the Napa brand and the quality wines that come from our land.
Ahead of the Curve 2017 features a dynamic group of experts who have been asked to present provocative, thought-provoking, strategies and ideas – questions & highlights include:
Registration begins at 7:30 a.m. with coffee and pastries. Lunch included in ticket price.
Moderated by Kelli White, author of Napa Valley Then & Now, associate editor Vinous
|8am – 8:15am
||Welcome & Introduction
Remi Cohen, Vice President & General Manager, Lede Family Wines
|8:15am – 8:35am
||The Big Brand Called Napa Valley – Setting the Stage
Kelli White, Sommelier, Author, Napa Valley, Then & Now
|8:35am – 9:05am
||Is Napa Valley the Gold Standard for Wages & Benefits?
Dr. Giovanni Peri, Professor of Economics, University of California, Davis
|9:05am – 9:25am
||How Human Resources and Sustainability Initiatives Affect Our Brand(s)
Maisie Ganzler, Chief Strategy & Brand Officer, Bon Appetít Management Company
|9:25am – 10:15am
||Do Vineyards & Vintage Really Matter?
Dr. Orley Ashenfelter, Joseph Douglas Green 1895 Professor of Economics, Princeton University
|10:15am – 10:30am
|10:30am – 10:50am
||Family, Land & Brand
Shannon Staglin, President, Staglin Family Vineyard
|10:50am – 11:10am
||The Napa Valley Brand Among Changing Trends and Demographics
Gillian Ballance, MS, National Education Manager, Treasury Wine Estates
|11:10am – 11:30am
||The Napa Brand in San Francisco
Debbie Zachareas, Owner/Partner, Ferry Plaza Wine Merchant and Oxbow Wine & Cheese Merchant
|11:30am – 11:50am
||Investing in Napa Valley
John Conover, Managing Partner, PlumpJack, CADE & Odette Estate
|11:50am – 12:30pm
||Discussion and Q&A
|12:30pm – 1:30pm
This program is partially funded by the USDA Risk Management Education Partnerships Program Grant
NVG Season Pass Event - click here for 2017 Season Pass information.